Nissan set to return in 2012
The amount of new product serves as the direction for the world's economic future. This, in addition to the unique audiences this show gathers, makes Nissan proud to say it will be returning to NAIAS as an exhibitor in 2012, he said in the statement released by Detroit auto show organizers. â€œIt is an excellent forum for us to place a spotlight on products that will be carrying us all into the future
Nissan Motor Co. will return to the Detroit auto show in 2012 after a three-year absence.
Nissan Americas chairman Carlos Tavares made the pledge in a statement issued by the Detroit Auto Dealers Association on Sunday.
Nissan, the No. 5 auto brand in the United States, has been notably absent from the high-profile event.
Nissan's luxury brand Infiniti has also skipped the show for three years.
The automaker announced in November 2008 that it was pulling out of the Detroit show as the American economy crashed and companies scrambled to conserve cash.
Nissan also withdrew from other auto shows, saying it planned to shift its marketing dollars to more cost-effective events.
The decision was made before Tavares took his post as chairman of Nissan Americas.
But Nissan has stayed out of Detroit since then, despite a healthy bottom line and a flurry of new U. S. products.
Just two months ago, Nissan unveiled two new products at the Los Angeles auto show: a new-generation Quest minivan and a convertible version of the Murano crossover.
It also introduced the Ellure concept car, a design study that indicates Nissan's direction for future sedans.
Nissan is in the midst of one of the most daring product launches in its history, the introduction of the all-electric Leaf family car.
The company is not displaying products at this year's Detroit show, but company officials are attending the event, meeting with dealers and conducting interviews with the media during the show, away from the exhibition floor.
We're launching new product, and our business is growing throughout the Americas region and globally.